Patricia S. Hui.
Public Relations · Strategic Communications · Brand & Reputation

Earning trust for brands in healthcare, AI & luxury.

A strategic communications and PR professional with 8+ years of global experience spanning healthcare, generative AI, luxury, and e-commerce — finding clarity in complexity and shaping it into credible narratives that build trust with patients, members, media, and stakeholders.

Featured & placed in
ForbesBritish VogueCNETELLE Decor Harper's BazaarFinancial TimesThe Cut HypebeastFox CarolinaAtlanta News First San Luis Obispo TribuneWFLA (Bloom TV)The Sun Sentinel
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growth in luxury category visibility at The RealReal
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increase in website traffic after a national PR campaign at Lalique
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social growth in 90 days building inaugural PR at Posh AI
Patricia S. Hui
About

Big-brand strategy, measurable results, any industry.

I currently drive earned media and corporate reputation for MDVIP, a national membership-based primary care network, working within HIPAA and health-claim compliance guidelines alongside legal and medical teams.

Before healthcare, I built PR functions and led global campaigns for Cartier, Tiffany & Co., Lalique, The RealReal, and the generative-AI company Posh AI. I specialize in strategic storytelling, media relations, executive thought leadership, and AI-powered, data-informed PR.

When I'm not consulting for large companies, you can find me working with Outset Consulting, my boutique agency that offers a breadth of marketing, graphic design, and communications services for small to mid-sized businesses.

For hiring teams

See the résumé & case studies

Eight years of senior communications across regulated healthcare, AI, and luxury — with the metrics and coverage to back it up.

Explore my work →
For founders & brands

Build your brand with Outset

Enterprise-level communications strategy, scaled for small and mid-sized companies ready to show up with confidence.

See consulting →
Selected Work

A catalog of campaigns & coverage.

Case studies across healthcare, AI, luxury, and e-commerce — each one a challenge, an approach, and a measurable result. Filter by industry, or open a card for the full story.

Capabilities

What I bring to the table.

A senior communications toolkit — from earned media and crisis response to regulated healthcare messaging and AI-powered, data-informed PR.

✦

Media & Earned Media

  • Media Relations & Earned Media
  • Press Materials & Media Briefings
  • Beat-reporter & influencer relationships
❖

Strategy & Storytelling

  • Strategic Communications & Storytelling
  • Brand Strategy & Messaging Frameworks
  • Executive & SME Thought Leadership
◆

Reputation & Specialized

  • Corporate Reputation & Crisis Communications
  • Healthcare / Regulated Communications
  • Cross-Functional Facilitation (Legal & Marketing)
✧

Modern, Data-Informed PR

  • AI-Powered, Data-Informed PR
  • Social & Digital Media Strategy
  • Media monitoring, sentiment & pitch optimization

Tools & platforms

CisionClaude (Anthropic)HubSpotWordPressBrevo Google AnalyticsCanvaLinkedInInstagram Microsoft OfficeGoogle WorkspaceSlackMonday.com
Outset Consulting

Big-business strategy, built for growing companies.

Through Outset Consulting, I help small and mid-sized businesses show up with clarity, credibility, and confidence — bridging enterprise-level communications strategy with scalable, actionable solutions.

01

Brand & Messaging Strategy

Messaging frameworks, positioning, and an authentic brand voice that stays consistent across every channel.

02

PR & Media Positioning

Earned-media strategy, media relations, press materials, and executive thought leadership that build reputation.

03

Owned-Channel Marketing

Email campaigns and content programs (HubSpot, Brevo, WordPress) that turn visibility into lasting relationships.

“Working with Patricia at Outset has been seamless from the start. She quickly stepped in, assessed where projects stood, and added both strategic and operational value exactly where it was needed. From clarifying my marketing priorities to shaping email communications and broader messaging, her hands-on approach brought structure and momentum to every work stream. With Patricia, there was always direction and purpose with every deliverable.”

— Robert Lehr, CEO, Disceryx
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Résumé

Eight years, seven brands, three industries.

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Strategic communications and PR professional with 8+ years of global experience spanning healthcare, generative AI, luxury, and e-commerce. Specializes in strategic storytelling, media relations, executive thought leadership, and AI-powered, data-informed PR.

Oct 2025 — Present

PR Consultant

MDVIP · National Membership-Based Primary Care

Earned media and corporate reputation for a national physician network — regional and broadcast coverage, executive media prep, and AI-powered, data-informed PR within HIPAA and health-claim compliance.

Jan 2025 — Present

Co-Founder, Head of Marketing & Communications

Outset Consulting · Branding & Communications Agency

Co-founded a boutique agency, leading end-to-end brand and communications strategy across multiple client accounts and industries.

2023

PR & Communications Manager

Posh AI · Generative AI

Built the inaugural PR strategy for a generative-AI company — 40% social growth in 90 days, Forbes placements, and AI Breakthrough Awards.

2021 — 2022

PR Specialist

The RealReal · Luxury Resale / E-Commerce

Crisis and rapid-response comms; grew category visibility 200% and coverage 55% via data-driven pitching. Placed in CNET, The Cut, British Vogue, Hypebeast, Forbes.

2019 — 2020

PR Manager

Lalique · Luxury Lifestyle

Launched the first North American PR function — +55% web traffic, +30% social engagement; first-time placements in ELLE Decor, Traditional Home, Cultured.

2018 — 2019

PR Consultant

Tiffany & Co. · Luxury Jewelry

Unified communications for 7 store openings and remodels; supported national events and international launches.

2017 — 2018

Press & PR Coordinator

Cartier · Luxury Jewelry

Editorial placements (British Vogue, ELLE, Harper's Bazaar, Financial Times) and red-carpet moments (BAFTAs, Oscars); high-profile relationships with discretion and polish.

Education & Certifications

Foundations of Project Management — Google x Coursera · 2024

Professional Certificate, Digital Marketing — Emeritus x Columbia Business School · 2021

BA, Brand Marketing + Communications — ESMOD Paris · 2017

Languages

English — Fluent

French — Proficient

Cantonese — Proficient

Mandarin, Spanish, Japanese — Beginner